Not-So-Secret Secrets of Successful Facebook Advertising

Facebook Advertising is tricky, frustrating, confusing, and yet can be incredibly rewarding and even surprise you.  I will be the first one to tell you that there are moments when I want to call Facebook Ad techs and give them a piece of my mind, but there are those days when I email clients with the greatest numbers you’ve ever seen. Fortunately, our campaigns are leaning more towards the latter. Last week I published an article titled A Guide to the Perfect Facebook Post: High CTR, Low CPC with three... Read The Rest →

When Is the Best Time to Post on Facebook?

I can’t begin to count the number of studies I’ve read that claim they know the best time or day to post on Facebook. While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you. How can you determine the best time for your... Read The Rest →

Designer Creates Logos For Typefaces, Made Using Other Typefaces

Spain-based designer Jabier Rodriguez created a logo for each font that inspired him as a fun project to stay busy for a few days. In his series ‘Tipos VS Logotipos’, or “Typography VS Logotypes” translated from Spanish, 24 fonts get logos made with different typefaces—Avant Garde is made with Garamond; Didot with Comic Sans; Rockwell with Didot; Comic Sans with Caslon; Baskerville with Futura; and Futura with Baskerville. Do these logos for typefaces made with different typefaces work? By Anthea Quay, 11 Sep 2013

3 “Must Haves” for your Facebook Business Page

In today’s highly competitive job and business market, it’s crucial to have a strong social media presence in your corner. Arguably one of the top (if not the top) social networks currently online is Facebook. Let’s look at some of the facts: Facebook has 1.11 billion users (as of March 2013) Facebook offers 70 languages and 75 percent of its users are outside of the U.S. Every 20 minutes around 1 million links are shared on Facebook. What do these stats and more mean for your business? A must-have when... Read The Rest →

Why I still love paper

The reason I read a paper magazine or book is for the time it gives me — for the space to think, reflect, pause, return, re-read, and so on until what’s on the page has morphed from an idea to something deeper. Online, and even on a tablet, is a different experience. There’s a light in my face. There’s an urgency. It has no closure; there’s always another click, an eternal, forever, world-without-end-amen stream of data rushing, flowing, pounding, demanding, agitating. Paper gets me away from that. When all voices... Read The Rest →

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